Don’t design for design’s sake…
Results of American Fencing Magazine Redesign
The USFA magazine was redesigned to great fanfare. Now that a few issues of the new magazine have been delivered to the eager fencing populace, what’s the result? Was the redesign worth the time and effort put into it?
From a business stance, the American Fencing magazine redesign was geared to make the magazine a more attractive media property and thereby land some “big fish” in terms of advertisers. Premium brands who had the big marketing budgets and who would love fencing’s demographic (and it’s a demo to drool over for any premium or luxury brand.)